Here is the perfect example of a brand who is owning their media, that the media want to cover.
Take a bow Jimmys Iced Coffee.
This basically represents a case study that shows where owned and earned media sing sweetly (no better earned media example that the BBC). To read more about this, have a read of my article that looked at this in July, click here.
Lets just reiterate:
Owned Media – the content approach that you harness and the media channel ownership is 100% yours.
Earned Media – in old money this was regarded as PR. An earned media approach is when another media source effectively does your marketing for you because you have something interesting to say.
Watch this two minute film from BBC’s South Today (9th September).