Marketing Homebrew Podcast

Marketing Homebrew Podcast

Join Ian Rhodes and myself every Friday for our weekly conversation focused on encouraging businesses to adopt an owned media mindset. Lets throw in the challenges, dilemmas, frustrations and achievements for UK businesses. We'd love you to be part of the #MarketingHomebrew conversation.

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This week, lets look at a broader theme of being relevant to others. All filtered from the big world, to our world, to your...

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Welcome to the brand new Marketing Homebrew. A whole new format and even a new theme tune. Three areas to focus on. THE BIG WORLD: Havas have...
less is more

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It is time to say what you need to say, then leave. Time to believe that less is more.

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Marketing guru Peter Drucker said, “Efficiency is doing things right; effectiveness is doing the right things.” That's it, lets focus on doing things right.

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When your content is created for an audience and it resonates with them, it scales. The answer isn’t producing more content. The answer is finding who your audience is first. When you find your audience, it grows.

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Differentiation means thinking very hard about the market and your competitors and putting yourself in an alternative space, in the same marketplace. Lets have a further look.

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The words ‘marketing’ and ‘honesty’ never go hand in hand together. Lets right some wrongs.

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What business are you really in? People don't just buy products, they look for things that can improve their life, make working easier, spend more time doing the things they love.