Marketing Homebrew Podcast

Marketing Homebrew Podcast

Join Ian Rhodes and myself every Friday for our weekly conversation focused on encouraging businesses to adopt an owned media mindset. Lets throw in the challenges, dilemmas, frustrations and achievements for UK businesses. We'd love you to be part of the #MarketingHomebrew conversation.
content marketing

0 34
In order to deliver value so others come on board with you for the journey, you have to be disciplined. To some this is never going to work.
one word you stand for

0 42
You need to find that one word for what you stand for that doesn’t describe your product but the value you provide.

0 229
This week, lets look at a broader theme of being relevant to others. All filtered from the big world, to our world, to your...

0 177
Welcome to the brand new Marketing Homebrew. A whole new format and even a new theme tune. Three areas to focus on. THE BIG WORLD: Havas have...
less is more

0 313
It is time to say what you need to say, then leave. Time to believe that less is more.

0 415
Marketing guru Peter Drucker said, “Efficiency is doing things right; effectiveness is doing the right things.” That's it, lets focus on doing things right.

0 262
When your content is created for an audience and it resonates with them, it scales. The answer isn’t producing more content. The answer is finding who your audience is first. When you find your audience, it grows.

0 255
Differentiation means thinking very hard about the market and your competitors and putting yourself in an alternative space, in the same marketplace. Lets have a further look.