Owned Media Mindset

Owned Media Mindset

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To be good at what you do, you have to realise that you can’t do it in isolation. When you create and collaborate with someone...

2 191
There is a need to create a sense of belonging, more than ever. There is also a big difference between audience and community. Lets highlight.

0 188
Having a meaningful cause is a key trait to connect to an audience who will stand by you. What matters are not what time you posted but what you care about.

2 221
You have to align what you sell with the principals you have. When you misalign what you do, it undermines the association others have with you. Lets look at what Cadbury's have done.

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After five years of blogging, looking back it is a medium that shapes character development and encourages deeper connectivity.

2 335
We will always have the ability to build trust. How we earn it is down to us. If you can be transparent, genuine and authentic,...
content marketing agency_id group

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Changing direction has to be a path taken in order to stay true to what you believe in. This is what is happening with The Marketing Homebrew podcast.
become the source

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When you become the source within your marketplace, it all comes from finding a content tunnel that is yours to fill. If someone cannot talk with real purpose and have an original slant, then it’s just the same as everyone else.