Owned Media Mindset

Owned Media Mindset

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You can’t just be led by the tactic; you have to be guided with the direction. When you have direction, the tactic works better.

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People need evidence to change their mind. Others adapt a behaviour when they can see proof. Becoming influential means that you become accessible to others and able to build a domain of authority.

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No matter where we are on the globe, we all say things a different way. However, the message is exactly the same when it comes to a winning owned media/content approach.
consistency in your message

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Lets look at the importance of consistency in your message in multiple media formats. Break it you lose trust, build it, people stick around.

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Just because you have a good idea, doesn’t make it a good idea. Everything has to tie back to your objectives. Lets look at the side project.
content marketing world 2016

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If we are going to build an audience, who trust us over someone else, we have to be committed. Here are seven key themes taken from Content Marketing World 2016.

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When you embrace the world where you interview others, your content efforts can position you as the valuable resource in your industry. Here is why interviews work.

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When negative things happen, it is a sign to adapt or face the consequences. The change around us is evident, why treat the world as it once was.