It works better when you bring people around an experience, not necessarily a product. Lets look at why you need to do added work around an audience.
Do less get back more, it's a simple premise when you start to fine tune what you already have created.
When a company makes a commitment, it works when a group take on a shared goal. Lets have a look at what the Met Office are doing.
Looking at something from a new angle, provides new opportunities whilst everyone else runs in a different direction.
Come and spend 20 minutes with Margaret Magnarelli and Mark as they look at this whole baked bean puzzle that is content marketing.
If you are used to doing something one way only, getting out of a habit is a hard thing to do. You can’t relentless treat the way that you communicate your business as one ongoing campaign.
When you build other people around a belief, it can scale. If you seize a belief and find that group, it allows others to act upon.
It is better to have hands on proof and evidence to share, rather than convey what someone else has already said and done.