It is ok to start calling yourself something, as long as you can persevere and do the graft.
When you sell to people the difference between now and tomorrow, you make it easier for them to join you. People have to see why you can make a difference to them.
This article is not just about selling the products and services that make you a living but being an active participant where you live. That way, you strike a chord between what you do and where you are.
The difference between audience and community comes down to what you want to get out of it.
When you market with people, not at them, this is when things starts to gel.
The people who have a voice will win. Others are genuinely ready to trust you. Let's look at the Edelman Trust Barometer UK 2019.
Co-creating your email newsletter where others are involved with others makes life less lonely.
When you recognise the thing you are not, it becomes easier for others to come on board with you.