You Are The Media

You Are The Media

Create A Genre

0 48
Whenever you start creating something new, it has to be for someone else. The target audience is never you. Lets look at creating a genre.

0 72
Instinct tells you to always create something new. You can maximise impact by using what you already have.

0 67
If you are investing in the long term, you have to create cues for people, so it becomes easier for them to participate and have that sense of belonging.

0 116
The only way for people to read/watch/listen is when you say/do something that others don’t. Lets look at the role of retention and how it works.

0 188
Email subscription happens when someone finds something interesting, being part of a world that is continually described as ‘noisy’ doesn’t come into the equation.

1 206
Content marketing efforts become easier when you stop looking at content in isolation but as part of a much bigger picture. Let me explain.

0 192
You become a specialist when you focus on the needs and wants of someone else. You become what you communicate and distribute. Lets explain a bit deeper.
long term marketing

0 207
To see any form of reward, there has to be lock-in for long term marketing. A short-term outlook undermines a longer-term strategy.