The Holy Grail Of A Single Source For Customer Acquisition Doesn’t...

If you are used to doing something one way only, getting out of a habit is a hard thing to do. You can’t relentless treat the way that you communicate your business as one ongoing campaign.

Growing Others Brick By Brick Around A Belief

When you build other people around a belief, it can scale. If you seize a belief and find that group, it allows others to act upon.

Validity In Sharing Evidence, Not The Bit Parts You Spit Out

It is better to have hands on proof and evidence to share, rather than convey what someone else has already said and done.

Turning Content Marketing World 2017 Into Five Key Themes

When you centre your message to an addressable audience, you spend less, you get more back. Bringing everything back from Content Marketing World 2017 (September...

Why Strive For Perfection When Normal Is The Differentiator

There is nothing wrong with imperfections. When things aren’t pristine, this is how we learn, document and craft something to say that others don’t.

Starting From Zero Is Fine When You Have Something To Say

It is ok to start from zero if your intentions and what you want to achieve co-ordinates with what you do.

Time To Shut Up And Deliver, Not The Monster Popularity Contest...

The lure is on every corner, where chasing followers is seen as valid measurement tool. Building an audience you care about is where the reward sits.

The Biggest Spanking When You Take Others For Granted

If you take your audience for granted, there is going to be one winner, everybody else. Lets share what others have done.