How You Create A Genre (Not Do Something Because Everyone Else...

Whenever you start creating something new, it has to be for someone else. The target audience is never you. Lets look at creating a genre.

Create Content Longevity From What You Have Already Produced

Instinct tells you to always create something new. You can maximise impact by using what you already have.

Expanding What You Do, To Create One Giant Picture

If you are investing in the long term, you have to create cues for people, so it becomes easier for them to participate and have that sense of belonging.

Reach & Retention Won’t Matter When You Are The Same

The only way for people to read/watch/listen is when you say/do something that others don’t. Lets look at the role of retention and how it works.

Making Email Subscription GDPR Heaven

Email subscription happens when someone finds something interesting, being part of a world that is continually described as ‘noisy’ doesn’t come into the equation.

Documenting Your Journey That Holds Hands With The Big I AM

Content marketing efforts become easier when you stop looking at content in isolation but as part of a much bigger picture. Let me explain.

You Become What You Communicate And Distribute

You become a specialist when you focus on the needs and wants of someone else. You become what you communicate and distribute. Lets explain a bit deeper.
long term marketing

Craving For Now, Now, Now. A Long Term Marketing View

To see any form of reward, there has to be lock-in for long term marketing. A short-term outlook undermines a longer-term strategy.