Whenever you start creating something new, it has to be for someone else. The target audience is never you. Lets look at creating a genre.
Instinct tells you to always create something new. You can maximise impact by using what you already have.
If you are investing in the long term, you have to create cues for people, so it becomes easier for them to participate and have that sense of belonging.
The only way for people to read/watch/listen is when you say/do something that others don’t. Lets look at the role of retention and how it works.
Email subscription happens when someone finds something interesting, being part of a world that is continually described as ‘noisy’ doesn’t come into the equation.
Content marketing efforts become easier when you stop looking at content in isolation but as part of a much bigger picture. Let me explain.
You become a specialist when you focus on the needs and wants of someone else. You become what you communicate and distribute. Lets explain a bit deeper.
To see any form of reward, there has to be lock-in for long term marketing. A short-term outlook undermines a longer-term strategy.