There is now more evidence than ever of people and businesses making a stand. I am trying to work out and showcase how we communicate and connect by having zero barriers to entry.
You Are The Media is a weekly email, sent every Thursday morning at 9am that encourages businesses to own the spaces that are theirs.
The whole focus is to demonstrate the validity of an owned media approach. There are people and businesses standing up and making a change that are realistic and not in the realms of Red Bull, Coke etc. which are places with bottomless pits of money.
Lets move it up a gear and turn it into a monthly occasion.
This is the definition of becoming the media:
A media company represents the ability to deliver a consistent message to a targeted audience through a preferred channel, in order to inform, enlighten and entertain.
There is a community that is growing, why hide behind something that arrives in an in-box.
Stop giving your money to the likes of Google, Facebook and buying lists of strangers. They do not care about the development of your business. Even worse companies who give it the big ‘I AM’ and don’t live by what they tell everybody else to behave.
WHAT WILL BE DIFFERENT FROM EVERY OTHER EVENT THAT IS BOXED UP AS NETWORKING?
People and businesses are delivering a consistent message to build their audience. Lets showcase what they are doing and for you to take on board to help you build momentum.
Here is Treehouse Digital’s visit to the January Lunch Club.
WHAT ELSE AM I GOING TO TAKE FROM THIS, YOU’RE CHARGING ME?
As this is going to be every month and the last Thursday of each month, your lunchtime has to be worthwhle. Don’t waste money on the Subway, different places to eat, chat and take new things on board.
Lets feed your body and fill your head with momentum.
Your lunch is going to supplied from Oli Perron’s fair hands at Lunchd.
SAME PLACE EVERY MONTH?
Different venues within Poole and Bournemouth that you would have never seen before and I promise you no hotel function room.
The April Lunch Club will be at Media Lounge.
WHAT IS THE APRIL TOPIC?
When it comes to using the channels to share your message, what is the right choice for you?
Whilst the focus for You Are The Media is very much an owned media approach, let’s not forget how paid and earned media can support the distribution of your message.
Let’s bring in the specialists from each of these areas to explain what they mean and tips for you to take advantage and consider your side.
This is what we’re going to do in another jam packed session.
Advice for how a paid for approach can work for you – Mitchel Stuart, Inferno Media
Tips from an earned mindset – Jo O’Connell: JellyRock PR
How an owned approach works for you – Mark Masters
Bringing content marketing and PR together – Zoe Hiljemark: Sixth Sense PR
Clare Groombridge (South Coast Social) and social linking paid/owned/earned
WHY ALWAYS PAY FOR ATTENTION, WHEN PEOPLE CAN PAY YOU ATTENTION.
MAKE AN IMPRESSION, OVER AN IMPRESSION.
Look forward to seeing you there. Lets feed your lunchtime.