There is now more evidence than ever of people and businesses making a stand. I am trying to work out and showcase how we communicate and connect by having zero barriers to entry.
You Are The Media is a weekly email, sent every Thursday morning at 6.30am that encourages businesses to own the spaces that are theirs.
The whole focus is to demonstrate the validity of an owned media approach. There are people and businesses standing up and making a change that are realistic and not in the realms of Red Bull, Coke etc. which are places with bottomless pits of money.
Lets move it up a gear and turn it into a monthly occasion.
This is the definition of becoming the media:
A media company represents the ability to deliver a consistent message to a targeted audience through a preferred channel, in order to inform, enlighten and entertain.
There is a community that is growing, why hide behind something that arrives in an in-box.
Stop giving your money to the likes of Google, Facebook and buying lists of strangers. They do not care about the development of your business. Even worse companies who give it the big ‘I AM’ and don’t live by what they tell everybody else to behave.
WHAT WILL BE DIFFERENT FROM EVERY OTHER EVENT THAT IS BOXED UP AS NETWORKING?
People and businesses are delivering a consistent message to build their audience. Lets showcase what they are doing and for you to take on board to help you build momentum.
Here is Treehouse Digital’s visit to You Are The Media Lunch Club.
SAME PLACE EVERY MONTH?
Different venues within Poole and Bournemouth that you would have never seen before and I promise you no hotel function room.
The January Lunch Club is going to be back at Shelley Theatre where there is plenty of free parking.
WHAT IS THE JANUARY TOPIC?
HOW TO MAKE AN EARNED MEDIA APPROACH WORK FOR THE AUDIENCE YOU BUILD
Your allies are out there. At the April 2018 You Are The Media Lunch Club, we had a session on owned, earned and paid media. Let’s concentrate on the PR side and what you can do.
When it comes to building your audience, you have to look beyond counting followers and paying for attention, but turning the media into your best friend.
Sunny Bird is our guest this month and has an abundance of knowledge to share.
Sunny was also invited to be the January guest based on her approach to help educate others with the Reaching Millions PR & Publicity Course.
WHY ALWAYS PAY FOR ATTENTION, WHEN PEOPLE CAN PAY YOU ATTENTION.
MAKE AN IMPRESSION, OVER AN IMPRESSION.