You Are The Media – Lunch Club – October 25th

There is now more evidence than ever of people and businesses making a stand. I am trying to work out and showcase how we communicate and connect by having zero barriers to entry.

You Are The Media is a weekly email, sent every Thursday morning at 6.30am that encourages businesses to own the spaces that are theirs.

The whole focus is to demonstrate the validity of an owned media approach. There are people and businesses standing up and making a change that are realistic and not in the realms of Red Bull, Coke etc. which are places with bottomless pits of money.

Lets move it up a gear and turn it into a monthly occasion.

This is the definition of becoming the media:

A media company represents the ability to deliver a consistent message to a targeted audience through a preferred channel, in order to inform, enlighten and entertain.


 WHY?

There is a community that is growing, why hide behind something that arrives in an in-box.

Stop giving your money to the likes of Google, Facebook and buying lists of strangers. They do not care about the development of your business. Even worse companies who give it the big ‘I AM’ and don’t live by what they tell everybody else to behave.


WHAT WILL BE DIFFERENT FROM EVERY OTHER EVENT THAT IS BOXED UP AS NETWORKING?

People and businesses are delivering a consistent message to build their audience. Lets showcase what they are doing and for you to take on board to help you build momentum.

Here is Treehouse Digital’s visit to the January Lunch Club.


 

SAME PLACE EVERY MONTH?

Different venues within Poole and Bournemouth that you would have never seen before and I promise you no hotel function room.

The October Lunch Club is going to be back at Shelley Theatre where there is plenty of free parking.


WHAT IS THE OCTOBER 25th TOPIC?

BUILDING A CASE FOR GROWING YOUR SPACE IN 2019

Simon Swan from The Met Office was one of the heroes from the You Are The Media Conference 2018.

The Met Office is the UKs weather service and part of the Department for Business, Energy and Industrial Strategy. They are a sizeable company, with over 2,000 people.

Simon is making his mark via creating buy-in centred on education around a strategy. His digital academy is used as a way to bring in guest speakers to share the issues, opportunities and challenges within the commercial world and predominantly where marketing and communication is heading. It provides a window for people to see what is happening outside of their own world.

There is a return when you participate with others. This is what Simon has done.

Let’s find out how Simon brought a company together and the complete change of mindset to a content marketing driven approach.


WHY ALWAYS PAY FOR ATTENTION, WHEN PEOPLE CAN PAY YOU ATTENTION.

MAKE AN IMPRESSION, OVER AN IMPRESSION.


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