You Are The Media is a weekly email, sent every Thursday morning at 9am that encourages businesses to own the spaces that are theirs.
Hey…if you’re not a member, you can sign up at the bottom of this page.
The whole focus is to demonstrate the validity of an owned media approach. There are people and businesses standing up and making a change that are realistic and not in the realms of Red Bull, Coke etc. which are places with bottomless pits of money.
Lets move it up a gear and turn it into a monthly occasion.
This is the definition of becoming the media:
A media company represents the ability to deliver a consistent message to a targeted audience through a preferred channel, in order to inform, enlighten and entertain.
There is a community that is growing, why hide behind something that arrives in an in-box.
Stop giving your money to the likes of Google, Facebook and buying lists of strangers. They do not care about the development of your business. Even worse companies who give it the big ‘I AM’ and don’t live by what they tell everybody else to behave.
WHAT WILL BE DIFFERENT FROM EVERY OTHER EVENT THAT IS BOXED UP AS NETWORKING?
People and businesses are delivering a consistent message to build their audience. Lets showcase what they are doing and for you to take on board to help you build momentum.
WHAT ELSE AM I GOING TO TAKE FROM THIS, YOU’RE CHARGING ME?
As this is going to be every month and the last Thursday of each month, your lunchtime has to be worthwhle. Don’t waste money on the Subway, different places to eat, chat and take new things on board.
Lets feed your body and fill your head with momentum.
Your lunch is going to supplied from Oli Perron’s fair hands at Lunchd.
SAME PLACE EVERY MONTH?
Different venues within Poole and Bournemouth that you would have never seen before and I promise you no hotel function room.
The March Lunch Club brings us back to familiar surroundings at Media Lounge.
WHO IS HERE IN MARCH?
What Ali Carmichael and his team at ExperienceUX are doing, represents a perfect example of a company who are embracing an owned media approach.
From deciding to collaborate with leading UX professionals and gathering case studies and interviews, to now creating a quarterly live event in the centre of Bournemouth, they are building their audience. They managed to double their audience for the February UXBournemouth event.
The reason I have invited Ali, is that he represents a perfect example of a business that has decided to bring others to their space (their website) and now practicing what they preach by creating a physical presence for the brand.
Lets find out how you can make that leap to get others to participate with you and to make someone say ‘yes.’ You can’t do everything on your own.
WHY PAY FOR ATTENTION, WHEN PEOPLE CAN PAY YOU ATTENTION.
MAKE AN IMPRESSION, OVER AN IMPRESSION.
Look forward to seeing you there. Lets feed your lunchtime.