We live in a copycat world with many services and messages looking the same. For example, Christmas time is busiest and everyone sends out cards that pile up and become forgotten. So, our pearl of wisdom this week was to target the best source of prospects and access them in a cost effective manner.
Here’s what we did. During Easter time, people don’t take advantage of the holiday break but we decided to send out Easter cards to prospects with a simple message to enjoy the time off, sending out a scratch card instead of the calorie counting Easter eggs.
Our overall message here is identifying and connecting with customers and prospects as well as adding value.
So the question is, what value do you bring compared to the competition?
Everyday thinking is fundamental to improving client relations and as Jay Abraham said, “marketing is the greatest return on investment activity a business can ever do.”
Have a great Easter.