We’re all seeing that in order to be more compelling to our audiences, we have to behave like storytellers. Completely fine with that, but hang on a minute, where are the stories?
We’re not hearing the stories. Why? Are we concerned that our story opens our business to prying eyes? Is there a lack of time to turn our day-to-day activity into a meaningful story that matters to our audience? This week we ask the question, ‘where are the stories?’