Show 13 – If Marketers Are Storytellers, Where Are The Stories?

We’re all seeing that in order to be more compelling to our audiences, we have to behave like storytellers. Completely fine with that, but hang on a minute, where are the stories?

We’re not hearing the stories. Why? Are we concerned that our story opens our business to prying eyes? Is there a lack of time to turn our day-to-day activity into a meaningful story that matters to our audience? This week we ask the question, ‘where are the stories?’