None of the content you create means anything unless you have an audience.
This has nothing to do with paying for it or borrowing it, content cannot sit on its own in a dark room.
Imagine you are a conductor of an orchestra. You cannot sell to an audience who are not listening.
An audience represents a group of people who share a common theme and who are prepared to listen to you. What a great place to be!
You have to be committed to this and consistent. This is not about being their for everyone on every channel, it is about discovering those who you can build a dialogue with and who understanding your point of view.
Audience is such a key driver for how businesses can either succeed or fall flat on their faces. Hope you enjoy this show.