Can you now build your niche within a global audience?
It’s an old phrase with the world becoming a smaller place, but our marketplace doesn’t have to be restricted by geography anymore.
You can either fish in the ocean with everyone else, or you can look to find your space within the smaller rivers and seas. Whether you choose a mass market approach or a specific market, the end goal is the same, to catch fish.
15 minutes on the word ‘global’
Image at the top of the page courtesy of Robert Terrell