If you’re not “all in” with your content marketing program, you should stop.
Be all in or get all out. There is no halfway. That seemed to be the message from Content Marketing World this year.
Creating content is about changing mindset and encouraging behaviour. It is more than standing back and looking proudly at that podcast, blog, YouTube video, website but as a role to cause action and eventually sales. To do this, action is centred within consistency.
To have consistency, there has to be a cause.