The words ‘marketing’ and ‘honesty’ never go hand in hand together.
However, a company today should represent the promises and expectations that they intend to keep. A logo means almost nothing.
This idea of being genuine is something that small businesses can grab hold of in abundance, rather than the forced ‘mateyness’ (is that such a word) from talking to someone at Virgin/Sky/BT (make your pick from a utility provider).
Content marketing engages an audience because it considers what a customer wants, rather than forcing down the customer’s throat what the business wants to say to them with a big smile on their face.
You ready? Lets go…