In this show lets break things down even more.
The You Are The Media approach is quite simple, it is how you create a story or share information where people think you are great, so they want to spend time and money with you.
A way that kick starts that is to be constant curiosity within your marketplace.
We have to be relentlessly curious, a phrased coined by TED curator Chris Anderson, to advance our knowledge and skills.
In this show, lets spend some time with my good friend Jon Burkhart from TBC Global.
Enjoy show and let me know you are listening (firstname.lastname@example.org)