When you make that step to position yourself as the industry resource, people want to work with you and get to know you better than before.
This is exactly what Jake Moore from Dorset Police has done. Jake is a cyber crime prevention office and in 2016, decided to share this murky world in a simple way for people to understand.
Have a look at his videos:
Jake is now being recognised on a national level and even the likes of Channel 4 are now looking to take him onboard. There are some traits that I am seeing, that makes a difference. Jake has a presence, he delivers value, he is approachable and has a vast knowledge of his industry.
Lets find out what you can take on board to be regarded as a trusted source.