Lets look at the importance to claim your space within the cities and towns that we are part of.
Joining me is Andrew Davis, author of Town Inc. and we discuss the value of standing for something that other people recognise and associate with.
Lets find out:
what it means to have the ability to stake a claim?
Is staking a claim something we forget when we start thinking we have to compete with everyone else?
The importance to make other people feel they are part of something and not just a transaction.
The importance to find our allies or as Andrew says, ‘leverage your town’s media momentum’?
What makes Andrew optimistic about business and marketing as we head into 2018?