Lets share the proof of getting buy-in within a company to make a content marketing approach work within an organisation.
This is exactly what Simon Swan has spearheaded at The Met Office.
Read this article that highlights the bottom up strategy that Simon adopted, https://theidgroup.co.uk/2017/10/26/content-marketing-buy-in/
In this show lets demonstrate a fantastic case study of when a company takes on a responsibility to adapt. This is a company of over 2,000 people, so any transition takes time.
This represents a company who truly embrace the fact that they are the media.
Let me know what you think firstname.lastname@example.org
Enjoy the show.
P.S. Simon is also a speaker at the You Are The Media Conference http://youarethemedia.co.uk/