Marketing guru Peter Drucker said, “Efficiency is doing things right; effectiveness is doing the right things.” That's it, lets focus on doing things right.
When your content is created for an audience and it resonates with them, it scales. The answer isn’t producing more content. The answer is finding who your audience is first. When you find your audience, it grows.
Differentiation means thinking very hard about the market and your competitors and putting yourself in an alternative space, in the same marketplace. Lets have a further look.
The words ‘marketing’ and ‘honesty’ never go hand in hand together. Lets right some wrongs.
What business are you really in? People don't just buy products, they look for things that can improve their life, make working easier, spend more time doing the things they love.
Once you’ve done the hard work of acquiring a customer, why wouldn’t you try to sell her more products? Give others something else to care about.
If you’re not “all in” with your content marketing program, you should stop. To do this, action is centred within consistency. To have consistency, there has to be a cause.
Is being better than others the ability to send emails a bit faster, tweet more often and leave work later than anyone else? Lets look at competitive advantage.