Show 22 – Expert
It's a word that I feel uneasy with 'expert.' The days of clambering to be seen as an expert is meaningless. We're going to knock this one down.
Show 23 – Planning
Stop just creating content for the sake of creating content. You have to make sure planning is a key attribute to your efforts. Lets delve in and explain.
Show 24 – Audience
None of the content you create means anything unless you have an audience. Hope you enjoy this show, I find this topic fascinating.
Show 25 – Persona
It's safe to say in business today that one size doesn't fit everyone. Persona is a critical aspect to define your audience.
Show 26 – Social
A big factor to standing out is to make people's lives easier. Isn't that what social is all about? Lets dig deep into what SOCIAL means.
Show 27 – Experiences
We are entering a shift from mass marketing to investing in experiences. Lets explain in more detail.
Show 28 – Insight
How many businesses dig deep and truly understand their customers. This show we're going to get serious about the word insight.
Show 29 – Honesty
The words 'marketing' and 'honesty' don't normally go hand in hand together. Here's 15 minutes to explore what honesty means for businesses.