The luxury you may have had five or so years ago and reach a significant people and draw them to your space is not here in 2016. We all need to work harder. Lets look at expectations.
Why become a tenant when you can be the landlord. This is all about building a homebase that have 100% control of (and the principals behind an owned media approach).
Who should take responsibility for the curation, creation and distribution? Lets look further at the roles we take.
The whole reason for this show is to help make your day easier. Here is what you need in your marketers toolbag.
It's the first show from our BUILD/CREATION section. Lets look at your message that you share with the world. This is what you need to think about.
You need to know what you're doing and why you're doing it. Here is the last show in our strategy section.
You can't just chase a financial return on your investment (ROI) without also pursue an emotional ROI. Who wants to feel lifeless and hollow?
It doesn't matter what you sell, what matter is who you sell it to. Lets talk about the audience proposition.