When you centre your message to an addressable audience, you spend less, you get more back. Bringing everything back from Content Marketing World 2017 (September...
There is nothing wrong with imperfections. When things aren’t pristine, this is how we learn, document and craft something to say that others don’t.
It is ok to start from zero if your intentions and what you want to achieve co-ordinates with what you do.
The lure is on every corner, where chasing followers is seen as valid measurement tool. Building an audience you care about is where the reward sits.
If you take your audience for granted, there is going to be one winner, everybody else. Lets share what others have done.
Whenever you start creating something new, it has to be for someone else. The target audience is never you. Lets look at creating a genre.
Instinct tells you to always create something new. You can maximise impact by using what you already have.
If you are investing in the long term, you have to create cues for people, so it becomes easier for them to participate and have that sense of belonging.