All You Need Is Enough People To Care. How You Can...

All you need is enough people to care about your work. This article is about finding enough people (subscribers, audience, clients, community) who then feel empowered by working with you (so it’s not all on you).

How To Genuinely Know Your Audience So No One Walks Away...

Knowing the people who are with you makes it easier to produce one unified voice. Let's look at the importance of knowing your audience.

The Main Reasons Why People Will Come To The Event You’re...

The toughest thing about putting on a conference, by far, is not just getting people to come,...

How To Create Scarcity So Others Feel Extra Special

Choosing who is going to be in the room with you beats reaching out to anyone.

Your Association With Others As The Path To More Coming On...

When you have an association with somebody else, you don’t have to be scratching around for acceptance.

Being Partly Private Beats Reaching Out To Everyone

When your work is partly private, it is not just you that creates the best work, others...

Shouldn’t All This Be Just Be About Making Money?

When giving content for free, it’s about others recognising you are the best choice. This makes it easier for others to get behind you.

Can Anyone Be Influential?

It is ok to start calling yourself something, as long as you can persevere and do the graft.