The difference between audience and community comes down to what you want to get out of it.
When you market with people, not at them, this is when things starts to gel.
The people who have a voice will win. Others are genuinely ready to trust you. Let's look at the Edelman Trust Barometer UK 2019.
Co-creating your email newsletter where others are involved with others makes life less lonely.
When you recognise the thing you are not, it becomes easier for others to come on board with you.
There is a definite shift from wanting to reach out to everyone to having real meaning to those who are connected.
This article is about addressing your audience and it becomes more fun when someone else isn’t in the way. It is all about a free flow of information when you build and you address someone directly.
Sharing the things we have done and what we learned is how we all make that step in the right direction. Why not brings others...