When you build momentum with your content creation efforts, you can’t do it all by yourself.
All you need is enough people to care about your work. This article is about finding enough people (subscribers, audience, clients, community) who then feel empowered by working with you (so it’s not all on you).
Knowing the people who are with you makes it easier to produce one unified voice. Let's look at the importance of knowing your audience.
The toughest thing about putting on a conference, by far, is not just getting people to come,...
Choosing who is going to be in the room with you beats reaching out to anyone.
When you have an association with somebody else, you don’t have to be scratching around for acceptance.
When your work is partly private, it is not just you that creates the best work, others...
When giving content for free, it’s about others recognising you are the best choice. This makes it easier for others to get behind you.