You Are The Media – Lunch Club – August 30th

There is now more evidence than ever of people and businesses making a stand. I am trying to work out and showcase how we communicate and connect by having zero barriers to entry.

You Are The Media is a weekly email, sent every Thursday morning at 9am that encourages businesses to own the spaces that are theirs.

The whole focus is to demonstrate the validity of an owned media approach. There are people and businesses standing up and making a change that are realistic and not in the realms of Red Bull, Coke etc. which are places with bottomless pits of money.

Lets move it up a gear and turn it into a monthly occasion.

This is the definition of becoming the media:

A media company represents the ability to deliver a consistent message to a targeted audience through a preferred channel, in order to inform, enlighten and entertain.


 WHY?

There is a community that is growing, why hide behind something that arrives in an in-box.

Stop giving your money to the likes of Google, Facebook and buying lists of strangers. They do not care about the development of your business. Even worse companies who give it the big ‘I AM’ and don’t live by what they tell everybody else to behave.


WHAT WILL BE DIFFERENT FROM EVERY OTHER EVENT THAT IS BOXED UP AS NETWORKING?

People and businesses are delivering a consistent message to build their audience. Lets showcase what they are doing and for you to take on board to help you build momentum.

Here is Treehouse Digital’s visit to the January Lunch Club.


 

SAME PLACE EVERY MONTH?

Different venues within Poole and Bournemouth that you would have never seen before and I promise you no hotel function room.

The August Lunch Club is going to be in the Fusion Building at Bournemouth University. Let’s take you back to university. As it is still summer holidays, plenty of parking.


WHAT IS THE AUGUST 30th TOPIC?

STOP CHASING THE MOON ON A STICK. BETTER TO BE CONSISTENT THAN GENIUS.

At the You Are The Media Conference, speaker Mark Schaefer shared a very simple but meaningful message, ‘better to be consistency than genius.’

When it comes to creating your narrative, you lead with insight and then find consistency.

It is better to create and stop worrying about the masterpiece you are looking to share with others.

However, it is hard to start to find a rhythm with something when noone else is there to know you are on the right path. Seth Godin said in July, “The reason it’s hard to push ourselves, even when there’s no external downside of doing so, is our fear of fear of failure. That feeling, the feeling of insufficiency and doom, pushes us to seek the comfort of compliance instead.”

Let’s bring in some people, who help other create or just made that step with a blank sheet of paper:

ROGER WOODALL started the Bournemouth 7s over 10 years ago with an idea and kept with it year in, year out to create one of the biggest sporting festivals in the UK.

PAUL HAMBLIN & CHRIS MUSSELWHITE (from Treehouse Digital) believe that people have the ability to create consistent video, with a helping hand, so they set up The Video Club to encourage businesses to find a new rhythm.

CHRIS HUSKINS is turning podcasting into a fine art. We delved into ‘how to do a podcast’ back in February, but Chris believes this medium can help you build an audience, by finding consistency.


WHY ALWAYS PAY FOR ATTENTION, WHEN PEOPLE CAN PAY YOU ATTENTION.

MAKE AN IMPRESSION, OVER AN IMPRESSION.


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