You Are The Media – Lunch Club – March 28th

There is now more evidence than ever of people and businesses making a stand. I am trying to work out and showcase how we communicate and connect by having zero barriers to entry.

You Are The Media is a weekly email, sent every Thursday morning at 6.30am that encourages businesses to own the spaces that are theirs.

The whole focus is to demonstrate the validity of an owned media approach. There are people and businesses standing up and making a change that are realistic and not in the realms of Red Bull, Coke etc. which are places with bottomless pits of money.

Lets move it up a gear and turn it into a monthly occasion.

This is the definition of becoming the media:

A media company represents the ability to deliver a consistent message to a targeted audience through a preferred channel, in order to inform, enlighten and entertain.


 WHY?

There is a community that is growing, why hide behind something that arrives in an in-box.

Stop giving your money to the likes of Google, Facebook and buying lists of strangers. They do not care about the development of your business. Even worse companies who give it the big ‘I AM’ and don’t live by what they tell everybody else to behave.


WHAT WILL BE DIFFERENT FROM EVERY OTHER EVENT THAT IS BOXED UP AS NETWORKING?

People and businesses are delivering a consistent message to build their audience. Lets showcase what they are doing and for you to take on board to help you build momentum.

Here is Treehouse Digital’s visit to You Are The Media Lunch Club in January 2018.


WHAT IS THE MARCH TOPIC?

WHAT DOES INFLUENCE MEAN & CAN YOU BE INFLUENTIAL?

We are going academic for this Lunch Club and welcome Dr. Sevil Yesiloglu, from Bournemouth University, to look at influence.

People are more prepared to share your content, invite you to talk, want to work with you if you have influence.

However, you can’t position yourself as an influencer — not in a way that has any staying power, anyway — any more than you can position yourself as being clever or attractive. That determination isn’t yours to make. It’s up to the “influenced” to decide if you are influential.

To try to be seen as an influencer is likely to fail; but to create content that’s inherently valuable, or surprisingly human, or unexpectedly useful, that’s how, over time, you’ll be seen as an influencer. Chasing the term itself will, ironically, pretty much guarantee that you’ll never achieve it.


WHY ALWAYS PAY FOR ATTENTION, WHEN PEOPLE CAN PAY YOU ATTENTION.

MAKE AN IMPRESSION, OVER AN IMPRESSION.


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